MIBE Master International Business, Global Marketing and Internationalization e-Learning

1. Globalization. International business.
2. World Trade Agreements.
3. Review of World Organizations (World Trade Organization, World Bank, United Nations,...)
4. Historical Background
5. The State of the World

Documents

1. Introduction
2. Documents of Origin
3. Commercial Documents
4. Administrative Documents
5. Other Documents

Customs. Import & Export Procedures

1. Customs and international business
2. Origin of Goods
3. Customs Valuation
4. Classification of Goods
5. Customs Agents
6. Customs procedures
7. Importing into the European Union

Incoterms

1. What are Incoterms?
2. Analysis Comparative Tables
3. Group E: EXW
4. Group F: FAS FCA FOB
5. Group C: CFR CIF CPT CIP
6. Group D: DES DEQ DDU DDP DAF
7. How are they used?

International Transport and Logistics

1. International Transport and Logistics.
2. International Modes of Transport.
3. Marine Transport (Documentation, Costs, Freight, Insurance).
4. Air Transport. Road Transport. Rail Transport.
5. Multimodal Transport.
6. Selecting a Mode of Transport.
7. Transport Documents. Transport Insurance.
8. Export Packaging. Containers.
9. e-Logistics.

International Contracts

1. Introduction
2. The Vienna Convention
3. Clauses
4. Arbitration
5. Examples of Contracts

Methods of Payment. Letters of Credit

1. International Methods of Payment. Countries and Payment Terms.
2. Bills of Exchange. Bank Draft. Bank Transfer. Clean Collection.
3. Documentary Collections.
4. Letters of Credit (L/C). Types and modalities. Opening an LC. Availability of LC. Contents of a Credit / Simulation. Documents. Checklist for Documents. Electronic LC.
5. UCP 600.
6. Import Letters of Credit

Finance of International Trade

1. Financing Imports
2. Export Finance
3. Loan Finance
4. Other Forms of Finance
5. International Bonds and Guarantees
6. Forfaiting
7. Forward Exchange Contract. Currency Options
8. Country risk

Export Department

1. The export department
2. Functions and organization of the export department
3. The Export Manager
4. Conclusions

International e-business

1. e-Business Fundamentals.
2. e-Processes (CRM, SCM, Call centers, e-Procurement,...)
3. e-Security (Digital Signature, SSL Protocol, Secure Electronic Transactions)
4. Web Authoring

1. Introduction to Exporting.
2. Challenges to Overcome.
3. International Marketing Concepts. Marketing Mix.
4. The Marketing Process.
5. The International Marketing Plan.
6. e-Marketing.

Market Research

1. Market Research
2. Quantitative Analysis
3. Qualitative Methods
4. Market Profitability.
5. PEST analysis
6. Market Research Study

International Product Policy

1. Key areas of international product policy.
2. Local Vs Global Products.
3. Business portfolio.
4. Quality and international marketing.
5. Certification.
6. CE Mark
7. e-Product. Pervasive computing.

International Pricing Policy

1. Introduction to International Pricing Policy
2. International Prices and Incoterms
3. International Pricing Strategies
4. Pricing options available to the exporter
5. e-Business and pricing policy

International Promotion Policy

1. Introduction to International Promotion Policy
2. Brochures and Catalogs.
3. Promotion strategy when entering new export markets.
4. Advertising and Public relations
5. Promotion Campaign
6. Country Image
7. International Trade Fairs
8. A Business Trip
9. e-Promotion. Promoting online effectively

1. Introduction to Google Positioning
2. PageRank definition.
3. The algorithm.
4. Site structure: Inbound and outbound links

International Distribution

a) International distribution

1. Introduction to international distribution
2. Indirect Exports
3. Consultancy
4. Associated Exports Consortia
5. Trading Companies
6. e-Distribution

b) Direct/Indirect Exports

1. Importer
2. Representative
3. Company Personnel
4. Sales Subsidiary
5. Production Subsidiary
6. License
7. Franchise
8. Other Channels

c) Sales Network Management

1. Sales Network Management
2. Representation Contracts
3. Search Methods
4. Control Representatives Work

International Segmentation, Brand and Positioning

1. Segmentation in the international markets.
2. Targeting strategies: Concentrated strategy, Differentiated strategy, Product specialization, Market specialization and Full market coverage.
3. International Brand strategy.
4. Positioning in the international markets.
5. Strategies of positioning.

1. The culture and the global society.
2. Religion, culture and business.
3. Cultural patterns and markets.
4. High and Low context culture
5. Theories: Edward Hall, Geert Hofstede, Trompenaars
6. Intercultural Management
7. Countries classification

Competitive strategy and international competitiveness.

1. Competitive strategy and international competitiveness
2. Global strategy. Strategic audit
3. Five forces model. SWOT Analysis
4. Value Chain Analysis
5. Cases

1. Introduction to the FDI
2. Foreign Direct Investment Outlook.
3. World Trade Organization and Foreign Direct Investment.
4. OECD and the Foreign Direct Investment
5. European Union Policy on Foreign Direct Investment
6. The Multilateral Investment Guarantee Agency's (MIGA)
7. Appendices: Index of Economic Freedom (Heritage). FDI Atlas. Foreign Direct Investment and Developing Countries.

1. UNCTAD and Foreign Direct Investment
2. FDI Index. Inward and Outward Foreign Direct Investment Index. Methodology
3. World Investment Report
4. Global Investment Prospects Assessment (GIPA)
5. The Investment Compass Tool

1. INVESTMENTS ABROAD
   - Sales delegations and productive investments
   - Opening a sales delegation
   - International structures for large companies
   - Multinational genesis
   - Establishing companies abroad: Affiliated companies, Branches, Joint Ventures
   - Optimizing expropriation risks
   - Ecology and multinational strategies. Corporate governance
2. Establishing a company in the United States.
3. Operating a business in the context of a developing country.
   - Problems of management of a company
   - Multinational programs of support in development
4. The situation in ex-Soviet Republics. Reconstruction of industry in ex-Soviet Republics.

International Trade and Environment

1. International Trade and environment
2. The European Union and the environment
3. Ecological marketing

Languages for International Business: French, Spanish or Portuguese

Asian Economy

Asia: Institutions and Agreements

1. Asian Development Bank (ADB)
2. Association of Southeast Asian Nations (ASEAN)
3. Asia-Pacific Economic Cooperation (APEC)
4. Economic and Social Commission for Asia and the Pacific ESCAP
5. Other institutions and agreements.

China Introduction

1. History of China
2. About China: geography, population, languages, religion, ...

China Economy

1. China Economy
2. Financial system
3. Industry
4. Agriculture

China Transport and Logistics

1. Introduction
2. Main Ports of China
3. Main logistic companies

1. The China Customs
2. Customs procedures
3. Shanghai Customs
4. Guangzhou Customs District
5. Import & Export procedures

Doing business in India

1. Introduction to India: The spiritual land.
2. History of India
3. Religion. The Hinduism
4. Values of Indian society

India Economy

1. The Indian Economy. Economic Outlook
2. Indian External Trade
3. Industrial sector
4. Services sector. Indian Film Industry “Bollywood”.
5. Micro, Small and Medium Enterprises

Indian States and Union Territories

1. Introduction
2. Economic profile of the 28 states and 7 Union territories.

EUROPE

1. Introduction.
2. The economy.
3. Local Institutions and Regional Integration.
4. The European Union
5. European Union Enlargement

Doing business in Spain

1. General overview
2. The Economy
3. About Catalonia
4. Spanish companies

CASE: Beiersdorf. Global Strategy

1. The Beiersdorf Company
2. Global Strategy
3. Development of International Business
4. Brand strategy

CASE: Volkswagen. Global Strategy

1. The Volkswagen Group
2. VW in the global economy
3. Volkswagen International Group’s activities
4. Risk management system
5. e-Business strategy

Doing Business in Russia.

Russia Introduction

• Introduction to Russia. Climate and Geography
• History and Culture
• Religion (Russian Orthodox Church)
• Russian Language
• Other: Arts, Architecture, Mafia, Education, ....

Russia Regions and the CIS Countries

1. CIS (Community of Independent Nations)
2. Russian Autonomous Republics

Russian economy

1. Introduction. Russia Economy. Historical background. Macro- economy
2. Natural Resources. Agriculture. Industry. Energy
3. The Environmental Outlook in Russia
4. Banking and finance. The labor force. Transportation. Russian Customs
5. Main Ports in Russia. The Port of St. Petersburg

American Economy

America: Institutions and Agreements

1. Inter-American Development Bank
2. The North American Free Trade Agreement
3. Andean Community
4. Southern Common Market (Mercosur)
5. Other institutions and agreements.

Doing Business in Mexico

1. About Mexico
2. Economic Outlook.
3. Free Trade Agreements of Mexico.
4. Foreign Direct Investment (FDI) in Mexico.
5. Why Invest in Mexico?
6. Sectors: Software, Agribusiness, Plastic and rubber, Footwear, ...
7. Setting up Business in Mexico

Doing Business in Brazil

1. Introduction to Brazil.
2. Economic Outlook.
3. Foreign Trade of Brazil
4. Foreign Direct Investment (FDI)  in Brazil.
5. Setting up Business in Brazil
6. Foreign Capital: Legal aspects
7. Public-Private Partnership (PPP)

Doing Business in Sao Paulo

1. Sao Paulo, the “Brazil's locomotive”
2. The Economy of Sao Paulo
3. Doing Business in Sao Paulo
4. Public and private sector. PPP.
5. Business Opportunities in Sao Paulo

CASE: Coca Cola

1. The Coca Cola Company
2. SWOT analysis
3. Brand strategy
4. The local bottling system
5. Strategy for Americas, Asia and Africa.

African Economy

Africa: Institutions and Agreements

1. The African Development Bank
2. African Union
3. New Partnership for Africa’s Development NEPAD
4. The Common Market for Eastern and Southern Africa
5. Other institutions and agreements.

Middle East: Institutions and Agreements

1. League of Arab States
2. Islamic Development Bank
3. Organization of the Islamic Conference
4. Other institutions and agreements.

Doing Business in Dubai United Arab Emirates UAE

1. Introduction to Dubai United Arab Emirates
2. The economy of United Arab Emirates
3. Foreign Direct Investment (FDI) in Dubai.
4. Why Invest in Dubai?
5. How to Set up Business in Dubai
6. Doing Business in Dubai