|
|
Course Contents
- Introduction to Search Engine Positioning
- Key concepts: keywords, tags "Title" and "Description", entry links
(inbounds) and output links (outbounds), proximity, site structure.
- Positioning in Google. The PageRank algorithm. Calculating PageRank.
Analysis of incoming and outgoing links. Structure of the site. PR = 0. Google
penalization.
- Positioning in Yahoo and MSN.
- Dialogue with Google, Yahoo and MSN: the Sitemaps.
- Languages and positioning. Sub-domains.
- Techniques for localization of websites. Multilingual Sites.
Objectives
- Understand the positioning in Google, Yahoo and MSN. Tips on how to improve
your website's ranking.
- Establish a feedback with these search engines using the sitemaps.
- Develop multilingual websites.
Available Languages:   
Learning Unit Summary
Google uses PageRank™ to examine the entire link structure of the web and
determine which pages are most important.
Instead of counting direct links, PageRank interprets a link from Page A to
Page B as a vote for Page B by Page A. PageRank then assesses a page's
importance by the number of votes it receives.
PageRank is a numeric value (from 0 to 10) that represents how important
a page is on the web and is Google's way of deciding a page's importance.
There is no human involvement or manipulation of results, which is why
users have come to trust Google as a source of objective information
untainted by paid placement.
Google's search engine also analyzes page content. However, instead of
simply scanning for page-based text (which can be manipulated by site
publishers through meta-tags), Google's technology analyzes the full content
of a page and factors in fonts, subdivisions and the precise location of
each word.
Inbound links (links into the site from the outside), are one way to
increase a site's total PageRank.
Major companies operating Internet websites are working with emerging languages
(Russian, Hindi, Chinese, ...) as part of its strategy of internationalization.
|
