Master in Global Agribusiness (e-learning)

The Master in Global Agribusiness (e-learning), is designed to provide all the knowledge, tools and techniques related to:

- Global Agribusiness Sector
- International Business and Global Marketing
- Quality, Safety and Food Hygiene
- Internationalization and emerging markets
Duration: 16 months.
Language: Spanish and English

Brochure

1. Globalization. International business.
2. World Trade Agreements.
3. Review of World Organizations (World Trade Organization, World Bank, United Nations,...)
4. Historical Background
5. The State of the World

1. Introduction.
2. The FAO (United Nations Food and Agriculture)
3. The WHO (World Health Organization)
4. The World Trade Organization and Agribusiness.
5. World Trade agri-food sector.
6. Intelligent Browser

The agricultural and agri-food industries

1. Global Vision.
2. General aspects of the food industry
3. Situation in the European Union. Common Agricultural Policy (CAP). Common Market Organizations (CMOs) in the European Union.
4. Analysis of the food industry.
5. The globalization of the industry.
6. Case: The food industry in Spain.

Milk Industries and derivatives

1. El sector lácteo.
2. La leche: tipos y composición.
3. Las centrales lecheras.
4. Tratamientos higiénicos de la leche.
5. Análisis realizados en las centrales.
6. Fábricas de queso.
7. Productos finales: derivados de la leche, yogur, cremas, nata, mantequilla.
8. Caso: El queso manchego y García Vaquero.
9. La OCM de la leche y de los productos lácteos en la Unión Europea.
10. The dairy sector.
11. Milk: types and composition.
12. The dairies.
13. Hygienic Treatments of the milk.
14. Analysis
15. Cheese factories.
16. Final Products: milk' s derived, yogurt, cream, butter.
17. Case: The Manchego cheese and Vaquero Garcia.
18. Common Market Organization of the milk. The milk and dairy products in the European Union.

Wine Industry: wineries and bottling

1. Viticulture in the European Union.
2. Species of wines. Types of wines
3. Process industrialization of wine: Treatments, Conservation, Refinement, Ageing, Packaging.
4. Organoleptic Analysis of wines.
5. Case: Codorniu Group.
6. Case: The wine in Mexico.
7. The wine in the European Union. Common Market Organization of the Wine.

Oil industry

1. Oil makers and packing oil.
2. The olive oil market in the world.
3. Qualities of olive oil.
4. Overview of the industrialization process.
5. Final Products
6. Case: Group Borges.
7. The oil sector in the European Union. Common Market Organization of the olive oil.

Meat and derivatives industries

1. The sector of the meat industry. Types and categories.
2. Meat derivates.
3. Salt, smoked and marinating.
4. Lard. Sausages.
5. Excerpts and meat broths.
6. Casings natural. Spoils.
7. Machinery used in the preparation of meat products.
8. Additives and preservatives allowed.
9. Slaughterhouses and related industries.
10. Case: Meat Export to Canada.
11. Common Market Organization of beef, sheep and goats in the European Union.

Canned and frozen vegetables

1. The sector of the canning industry.
2. Major types of preserved frozen and not frozen.
3. Process industrialization.
4. Conservation.
5. Production of jellies, jams and jams.
6. Production of fruit juices and syrups.
7. Concentrated fruit.
8. Products end asparagus, artichokes ...
9. Case: Group "Leche Pascual".

Cereals and derivatives

1. Flour Industry.
2. General description of the industrialization process.
3. Final Products.
4. Animal feed industry: general description of the industrialization process. Final Products
5. Case: export to the United States.
6. Common Market Organization of cereals in the European Union.

Genetically Modified Organisms (GMOs)

1. Objectives and monitoring of GMOs.
2. Contamination with the use of GMOs.
3. The GMOs in Spain and European Union.
4. Benefits and risks of their use.

Organic farming

1. Organic farming.  Current situation in the world: Europe, Asia, North America, Latin America, Africa and Oceania.
2. Trends in organic farming.

International Trade and Environment

1. International Trade and environment
2. The European Union and the environment
3. Ecological marketing

Documents

1. Introduction
2. Documents of Origin
3. Commercial Documents
4. Administrative Documents
5. Other Documents

Customs. Import & Export Procedures

1. Customs and international business
2. Origin of Goods
3. Customs Valuation
4. Classification of Goods
5. Customs Agents
6. Customs procedures
7. Importing into the European Union

Incoterms

1. What are Incoterms?
2. Analysis Comparative Tables
3. Group E: EXW
4. Group F: FAS FCA FOB
5. Group C: CFR CIF CPT CIP
6. Group D: DES DEQ DDU DDP DAF
7. How are they used?

International Transport and Logistics

1. International Transport and Logistics.
2. International Modes of Transport.
3. Marine Transport (Documentation, Costs, Freight, Insurance).
4. Air Transport. Road Transport. Rail Transport.
5. Multimodal Transport.
6. Selecting a Mode of Transport.
7. Transport Documents. Transport Insurance.
8. Export Packaging. Containers.
9. e-Logistics.

Food processing logistics. Agrilogistics.

1. The cold chain.
2. Cooled transport. Isothermal.
3. Special package for food transport.
4. Regulations on the transport of perishable goods
5. Trends in food processing logistics.

International Contracts

1. Introduction
2. The Vienna Convention
3. Clauses
4. Arbitration
5. Examples of Contracts

Methods of Payment. Letters of Credit

1. International Methods of Payment. Countries and Payment Terms.
2. Bills of Exchange. Bank Draft. Bank Transfer. Clean Collection.
3. Documentary Collections.
4. Letters of Credit (L/C). Types and modalities. Opening an LC. Availability of LC. Contents of a Credit / Simulation. Documents. Checklist for Documents. Electronic LC.
5. UCP 600.
6. Import Letters of Credit

Finance of International Trade

1. Financing Imports
2. Export Finance
3. Loan Finance
4. Other Forms of Finance
5. International Bonds and Guarantees
6. Forfeiting
7. Forward Exchange Contract. Currency Options
8. Country risk

Export Department

1. The export department
2. Functions and organization of the export department
3. The Export Manager
4. Conclusions

International e-business

1. e-Business Fundamentals.
2. e-Processes (CRM, SCM, Call centers, e-Procurement,...)
3. e-Security (Digital Signature, SSL Protocol, Secure Electronic Transactions)
4. Web Authoring

Global Marketing

1. Introduction to Exporting.
2. Challenges to Overcome.
3. International Marketing Concepts. Marketing Mix.
4. The Marketing Process.
5. The International Marketing Plan.
6. e-Marketing.

Market Research.

1. Market Research
2. Quantitative Analysis
3. Qualitative Methods
4. Market Profitability.
5. PEST analysis
6. Market Research Study

International Product Policy

1. Key areas of international product policy.
2. Local Vs Global Products.
3. Business portfolio.
4. Quality and international marketing.
5. Certification.
6. CE Mark
7. e-Product. Pervasive computing.

International Pricing Policy.

1. Introduction to International Pricing Policy
2. International Prices and Incoterms
3. International Pricing Strategies
4. Pricing options available to the exporter
5. e-Business and pricing policy

International Promotion Policy.

1. Introduction to International Promotion Policy
2. Brochures and Catalogs.
3. Promotion strategy when entering new export markets.
4. Advertising and Public relations
5. Promotion Campaign
6. Country Image
7. International Trade Fairs
8. A Business Trip
9. e-Promotion. Promoting online effectively

1. Introduction to Google Positioning
2. PageRank definition.
3. The algorithm.
4. Site structure: Inbound and outbound links

International Distribution.

a) International distribution

1. Introduction to international distribution
2. Indirect Exports
3. Consultancy
4. Associated Exports Consortia
5. Trading Companies
6. e-Distribution

b) Direct/Indirect Exports

1. Importer
2. Representative
3. Company Personnel
4. Sales Subsidiary
5. Production Subsidiary
6. License
7. Franchise
8. Other Channels

c) Sales Network Management

1. Sales Network Management
2. Representation Contracts
3. Search Methods
4. Control Representatives Work

International Segmentation, Brand and Positioning.

1. Segmentation in the international markets.
2. Targeting strategies: Concentrated strategy, Differentiated strategy, Product specialization, Market specialization and Full market coverage.
3. International Brand strategy.
4. Positioning in the international markets.
5. Strategies of positioning.

1. The culture and the global society.
2. Religion, culture and business.
3. Cultural patterns and markets.
4. High and Low context culture
5. Theories: Edward Hall, Geert Hofstede, Trompenaars
6. Intercultural Management
7. Countries classification

Languages for International Business: French, Spanish or Portuguese

1. Food Classification
2. Human nutritional needs.
3. Balanced diets.
4. Plastics and energetic.
5. Diet and health.
6. Food additives.
7. Labeling.
8. Admissible Daily Intake ADI

Health Food

1. Organization of sanitary control in the EU.
2. European Food Safety Authority EFSA.
3. The Spanish Agency for Food Safety.
4. Risk assessment.
5. The right to information in the European Union.

Food Hygiene

1. Food hygiene.
2. Importance of food safety for health.
3. Preventive systems to guarantee the safety of a food.
4. Diseases that are transmitted by food.
5. Indicators and quality criteria.

The Codex Alimentarius.

1. The CODEX.
2. Fair trade practices in the food trade.
3. Codes governing hygienic processing practices and recommendations

Biotic and Abiotic Contaminants.

1. Natural Toxic, contaminants and additives.
2. Criteria on the use of additives.
3. Causes of altered foods.
4. Biotic´s Contaminants.
5. Survival and development of microorganisms in food.

Foodborne diseases.

1. Epidemiology.
2. Sanitary inspection.
3. Pathogens agents causing toxic infections food.
4. Handlers food.
5. Study of outbreaks of food-borne diseases.
6. Early warning system on food.
7. Actions will be taken.

Quality food.

1. The quality as a generator of confidence.
2. The quality in the European Union.
3. Risk analysis in the EU food safety policy.
4. Certification. ISO 22000

HACCP (Hazard Analysis Critical Control Point)

1. The HACCP system
2. Principles.
3. Start-up
4. HACCP and ISO 9000.
5. HACCP and globalization.

Traceability.

1. Food traceability.
2. Rules and Responsibilities.
3. Strategic importance of the tracking system.
4. Implementation of the system.
5. Backwards, internal and forwards Traceability.
6. EAN / UCC Codes

Denominations of quality.

1. Criteria and certification systems.
2. Other actions on promoting the quality of food production.
3. Basic concepts of quality.

Competitive strategy and international competitiveness.

1. Competitive strategy and international competitiveness
2. Global strategy. Strategic audit
3. Five forces model. SWOT Analysis
4. Value Chain Analysis
5. Cases

Introduction to the Foreign Direct Investment (FDI)

1. Introduction to the FDI
2. Foreign Direct Investment Outlook.
3. World Trade Organization and Foreign Direct Investment.
4. OECD and the Foreign Direct Investment
5. European Union Policy on Foreign Direct Investment
6. The Multilateral Investment Guarantee Agency's (MIGA)
7. Appendices: Index of Economic Freedom (Heritage). FDI Atlas. Foreign Direct Investment and Developing Countries.

1. UNCTAD and Foreign Direct Investment
2. FDI Index. Inward and Outward Foreign Direct Investment Index. Methodology
3. World Investment Report
4. Global Investment Prospects Assessment (GIPA)
5. The Investment Compass Tool

1. INVESTMENTS ABROAD
   - Sales delegations and productive investments
   - Opening a sales delegation
   - International structures for large companies
   - Multinational genesis
   - Establishing companies abroad: Affiliated companies, Branches, Joint Ventures
   - Optimizing expropriation risks
   - Ecology and multinational strategies. Corporate governance
2. Establishing a company in the United States.
3. Operating a business in the context of a developing country.
   - Problems of management of a company
   - Multinational programs of support in development
4. The situation in ex-Soviet Republics. Reconstruction of industry in ex-Soviet Republics.

Brazil

1. Introduction to Brazil.
2. Economic Outlook.
3. Foreign Trade of Brazil
4. Foreign Direct Investment (FDI)  in Brazil.
5. Setting up Business in Brazil
6. Foreign Capital: Legal aspects
7. Public-Private Partnership (PPP)

1. About Florida and Miami. Economic Outlook.
2. International Advantages.
3. Financial Advantages and Incentives.
4. Florida industry clusters
5. Setting up Business in Florida: Corporations and Limited Liability Company (LLC)

Mexico

1. About Mexico
2. Economic Outlook.
3. Free Trade Agreements of Mexico.
4. Foreign Direct Investment (FDI) in Mexico.
5. Why Invest in Mexico?
6. Sectors: Software, Agribusiness, Plastic and rubber, Footwear, ...
7. Setting up Business in Mexico

CHINA

China Economy

1. China Economy
2. Financial system
3. Industry
4. Agriculture

1. Investment Environment
2. Sectors for investing
3. Tips for investing.
4. Project Set-up.
5. Investment costs and procedures.
6. Wal-Mart in China

INDIA

India Economy

1. The Indian Economy. Economic Outlook
2. Indian External Trade
3. Industrial sector
4. Services sector. Indian Film Industry “Bollywood”.
5. Micro, Small and Medium Enterprises

Invest in India

1. Investment Opportunities and Incentives
2. Foreign Direct Investment in India
3. Foreign Direct Investment policy
4. Business opportunities
5. Entry Options for Foreign Investors
6. Taxation in India