Video - Master in International Trade

EENI- School of International Business

Video of the Master in International Trade and Global Marketing (distance learning)

Video - Master in International Trade and Global Marketing (e-learning) Audrey M. Bleich - Coach and EENI's Professor.

The Master in International Trade and Global Marketing at a distance is designed to provide all the knowledge, tools and techniques necessary to manage all technical aspects related to international trade and global marketing of an import- export company.

It is addressed to all those wishing to specialise in international trade and global marketing. The Master is designed for people without previous knowledge or experience in international business as it begins with the basic knowledge of international trade.

The duration of this master is 12 months (60 ECTS) and requires an average dedication of 12 hours per week. The course can be studied in 4 languages: English, Spanish, French or Portuguese. For improving international communication skills, the student has free access to the materials in these languages.

The master consists of two modules:

  1. International trade: to provide all the knowledge, tools and techniques necessary to manage all technical aspects related to foreign trade of an export company (Incoterms, transportation, customs, documents, payments, documentary credits, international finance, contracts…)
  2. Global Marketing: to provide all the knowledge, tools and techniques necessary to manage all technical aspects related to global marketing of an export company (International Pricing, Product, Promotion, Brand, Segmentation, Distribution…)

Module 1: International Trade
Master in International Trade

Module 2: Global Marketing
Master Global Marketing

Download the syllabus of the Master

In what types of job positions can a person work with this Master?
For example, the export department of export companies, in service companies (logistics department, banking, consulting companies), public and private institutions such as chambers of commerce, business associations, multilateral organisations and also as an entrepreneur, creating one’s own business.

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