EENI Global Business School

Video - Business in China

Doing Business in China (22 ECTS) - Video

Video - Doing Business in China

The objectives are:

  1. To offer a global vision of China, the world's largest market
  2. To know the business opportunities in China
  3. To understand how to negotiate in China
  4. To analyse Foreign direct investment (FDI) flows
  5. To know the Free Trade Agreements (FTA) of China

Business in China

This course is intended for all those wishing to specialise in the Chinese market

Why study this course?

Because China is the world's largest market with more than 1,300 million potential consumers. In terms of GDP is the second largest economy (ahead of countries like Japan, Canada and Brazil).

In China, there are cultural and sociological issues extremely different: influence of Confucianism, customs and habits, ancient culture or language difficulty.

Therefore, we will analyse the case of Chinese firms, allowing us to better understand the organisational Culture of Chinese enterprises the management of these corporations.

We will study the major economic regions of China: Beijing, Shanghai, Guangzhou, the region of the Greater Pearl River Delta, Hong Kong.

Finally, we will analyse the China’s Free Trade Agreements.

 (PDF)

Related Online Higher Education Programs taught by EENI:

  1. Masters: International Business, Foreign Trade
  2. Doctorates: Business in Asia, Global Trade

English (eLearning Masters and Doctorates) EENI Français (Online Masters and Doctorates) EENI Español EENI Portuguès EENI

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