国际管理研究生 (e-learning)
Diploma in Global Marketing 营销

1. 概论 to Exporting.
2. Challenges to Overcome.
3. International 营销 Concepts. 营销 Mix. 营销 Process.
4.  国际市场营销 Plan.
5. e-营销.

市场研究.

1. 市场调查
2. 定量分析
3. 定性方法
4. 市场有利
5. PEST analysis
6. 市场调查 Study

国际商品政策

1. 国际商品政策.
2. Local Vs Global Products.
3. Business portfolio.
4. 出口产品
5. Quality and international 营销.
6. Certification.
7. CE Mark
8. e-Product. Pervasive computing.

国际价格政策.

1. 概论 to International Pricing Policy
2. International Prices and 最新贸易术语
3. International Pricing Strategies
4. Pricing options available to the exporter
5. e-Business and pricing policy

国际促销手段.

1.  国际促销手段
2. 宣传册
3. Promotion strategy when entering new export markets.
4. Advertising. 公共关系
5. Promotion Campaign
6. Country Image
7. 公平贸易
8. 出差
9. e-Promotion. Promoting online effectively

1. 概论
2. 谷歌 PageRank definition.
3. 谷歌 The algorithm.
4. Site structure: Inbound and outbound links

a) International 分发

1. 概论 to international 分发
2. Indirect Exports
3. Consultancy
4. Associated Exports Consortia
5. Trading Companies
6. e-分发

b) Direct/Indirect Exports

1. Importer
2. 推销员
3. Company Personnel
4. Sales 分公司
5. Production 分公司
6. License
7. Franchise
8. 其他 Channels

c) Sales Network Management

1. Sales Network Management
2. 推销员 Contracts
3. Search Methods
4. Control Representatives Work

市场细分、品牌和品牌定位。.

1. Segmentation in the international markets.
2. Targeting strategies: Concentrated strategy, Differentiated strategy, Product specialization, Market specialization and Full market coverage.
3. International Brand strategy.
4. 市场定位.
5. Strategies of 市场定位

国际贸易 and Environment

1. 国际贸易 and environment
2. The European Union and the environment
3. Ecological 营销

This master is based on the application of the case study method.
教学法: 该硕士课程通过网络进行远程学习。包括实例教学法。 更多信息。

种语言 : 法语和, 英语 or 葡萄牙