EENI

Postgraduales Diplom in Globales Marketing
Home Zuruck
e-mail:
Master Internationalem Business
Ru Fr Ru It Cn Es Es Tr India Ar
Logo
UE  
Seite an einen Freund senden
Lehrmethode
Export Directory
EENI
  
  

The "Diploma in Global Marketing" is perfect for people with experience in international trade because it will provide successful experts with a thorough grounding in the key areas of international marketing: Pricing, Product, Brand, Segmentation, Distribution, ... Duration: 6 months. Brochure

Globales Marketing.
  1. Einführung in den Export.
  2. Challenges to Overcome.
  3. International Marketing Konzepte. Marketing Mix.
  4. Der Marketing-Prozess.
  5. Internationalen Marketingplan
  6. e-Marketing.

Marktforschung.

  1. Marktforschung
  2. Quantitative Analyse
  3. Qualitative Methoden
  4. Market Profitability.
  5. PEST-Analyse
  6. Marktforschung Studie

International Product Policy

  1. Key areas of international product policy.
  2. Local Vs Global Products.
  3. Business portfolio.
  4. Quality and international marketing.
  5. Zertifizierung.
  6. CE Mark
  7. e-Product. Pervasive computing.

Preispolitik.

  1. Preispolitik
  2. Internationale Preise und Incoterms
  3. International Pricing Strategies
  4. Pricing options available to the exporter
  5. e-Business und preispolitik

Internationale Promotion Politik.

  1. Introduction to International Promotion Policy
  2. Broschüren. Kataloge.
  3. Promotion strategy when entering new export markets.
  4. Advertising and Public relations
  5. Promotion Campaign
  6. Country Image
  7. Messen
  8. A Business Trip
  9. e-Promotion. Promoting online effectively
Google Positioning
  1. Einführung
  2. PageRank definition.
  3. Der Algorithmus.
  4. Site structure: Inbound and outbound links
 International Distribution.

a) International distribution

  1. Einführung
  2. Indirect Exports
  3. Consultancy
  4. Associated Exports. Consortia
  5. Trading Companies
  6. e-Distribution

b) Direct/Indirect Exports

  1. Importeur
  2. Representative
  3. Company Personnel
  4. Sales Tochter
  5. Production Subsidiary
  6. License
  7. Franchise
  8. Other Channels

c) Sales Network Management

  1. Sales Network Management
  2. Representation Contracts
  3. Search Methods
  4. Control Representatives Work

Segmentation, Marke und ihre Positionierung.

  1. Segmentation in the international markets.
  2. Targeting strategies: Concentrated strategy, Differentiated strategy, Product specialization, Market specialization and Full market coverage.
  3. International Brand strategy.
  4. Positioning in the international markets.
  5. Strategies of positioning.

International Trade und Umwelt

  1. International Trade und Umwelt
  2. Die Europäische Union und die Umwelt
  3. Öko-Marketing

Languages for International Business: Französisch, Spanisch or Portugiesisch

Lehrmethode: distance e-learning. This diploma is based on the application of the case study method. Evaluations.

Language: English. It is possible to study this diploma in Spanish or French

EENI Tuition and fees (without Scholarships)
 1.303 Euros		EENI MIB SCHOLARSHIPS UP TO 35%.