EENI

Diploma in Global International Marketing
 

The "Diploma in Global Marketing" is perfect for people with experience in international trade because it will provide successful experts with a thorough grounding in the key areas of international marketing: Pricing, Product, Brand, Segmentation, Distribution, ... Duration: 6 months. Brochure

International Marketing.
  1. Introduction to Exporting.
  2. Challenges to Overcome.
  3. International Marketing Concepts. Marketing Mix.
  4. The Marketing Process.
  5. The International Marketing Plan.
  6. e-Marketing.

Market Research.

  1. Market Research
  2. Quantitative Analysis
  3. Qualitative Methods
  4. Market Profitability.
  5. PEST analysis
  6. Market Research Study

International Product Policy

  1. Key areas of international product policy.
  2. Local Vs Global Products.
  3. Business portfolio.
  4. Quality and international marketing.
  5. Certification.
  6. CE Mark
  7. e-Product. Pervasive computing.

International Pricing Policy.

  1. Introduction to International Pricing Policy
  2. International Prices and Incoterms
  3. International Pricing Strategies
  4. Pricing options available to the exporter
  5. e-Business and pricing policy

International Promotion Policy.

  1. Introduction to International Promotion Policy
  2. Brochures and Catalogs.
  3. Promotion strategy when entering new export markets.
  4. Advertising and Public relations
  5. Promotion Campaign
  6. Country Image
  7. International Trade Fairs
  8. A Business Trip
  9. e-Promotion. Promoting online effectively
Google Positioning
  1. Introduction to Google Positioning
  2. PageRank definition.
  3. The algorithm.
  4. Site structure: Inbound and outbound links
 International Distribution.

a) International distribution

  1. Introduction to international distribution
  2. Indirect Exports
  3. Consultancy
  4. Associated Exports Consortia
  5. Trading Companies
  6. e-Distribution

b) Direct/Indirect Exports

  1. Importer
  2. Representative
  3. Company Personnel
  4. Sales Subsidiary
  5. Production Subsidiary
  6. License
  7. Franchise
  8. Other Channels

c) Sales Network Management

  1. Sales Network Management
  2. Representation Contracts
  3. Search Methods
  4. Control Representatives Work

International Segmentation, Brand and Positioning.

  1. Segmentation in the international markets.
  2. Targeting strategies: Concentrated strategy, Differentiated strategy, Product specialization, Market specialization and Full market coverage.
  3. International Brand strategy.
  4. Positioning in the international markets.
  5. Strategies of positioning.

International Trade and Environment

  1. International Trade and environment
  2. The European Union and the environment
  3. Ecological marketing

Languages for International Business: French, Spanish or Portuguese

Methodology: distance e-learning. This diploma is based on the application of the case study method. More information.

Language: the Diploma is in English. It is possible to study this diploma in Spanish, French or  Portuguese.

CV Tuition and fees (without Scholarships)
 1.303 Euros		EENI MIB SCHOLARSHIPS UP TO 35%.

Keywords: international marketing, market research, pricing policy, promotion, segmentation, brand, positioning, distribution, intercultural management.