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CASE STUDIES INTERNATIONAL BUSINESS: BRAZILIAN COMPANIES

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Master International Business

EENI- The Global Business School in:
Zh: 外贸硕士
Ru: Международном Бизнесе
De: Internationalisierung
It: Comercio Estero
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Contents Land Rover do Brasil, Toyota do Brasil, International Paper Co., Multibras, Gerdau, Azaleia, Odebrecht, AmBev, Embraer, Havaianas, Marcopolo, Natura, Votorantim, Hering, Vale do Rio Doce, Embraco.

Summary:

Land Rover no Brazil

With factory in Brazil since 1998, the Land Rover already marketed in the country more than five thousand vehicles of the models Defender, Discovery and Range Rover. In 2000, the American company Ford Motor Company bought the Land Rover division of the German BMW. Currently, the network authorized account with 18 dealers in various states of the country.
Initially, the Land Rover Brazil brought all components of the model to defend its matrix, in England. Only the assembly was done here.
Today, after an intense work of nationalization, the most important items are produced here, such as: tires, steel wheels, chassis, exhaust, glass, etc. banks.
In Brazil, the factory is located in St. Bernard, in the State of Sao Paulo.

Toyota do Brasil
Toyota do Brasil was established on January 23, 1958. The first Land Cruiser were assembled in one area in the neighborhood paulistano of Ipiranga. There were 3 years of operation to decide whether to build a plant in acquired land in San Bernardo do Campo. In November of 1962 was inaugurated the factory of Toyota in Brazil, until now in operation. The Land Cruiser imported led to the Bandeirante.
This plant of Toyota is one of only in operation in the world to keep all industrial operations conducted by the company itself. This allows complete control of all processes, and ensures the quality of the final product. The latest conquest of the plant of San Bernardo do Campo occurred in March 1999 with the ISO 14001 certificate, which commits the company to environmental issues.
In September 1998, was inaugurated a second factory of Toyota in Brazil located in Indaiatuba, began operating with the manufacture of the Corolla, the best-selling car in the world in the history of the auto industry worldwide.

International Paper Co.
The International Paper was formed in 1898 and, with  Union Camp (1999) and Champion International (2000), is the largest company of paper and forest products in the world. The administration world is located in the United States, in Stamford, CT. The company has operations in 50 countries in the American continents, Europe and Asia, and exports to more than 130 countries.
The annual sales are in the house of 25 billion dollars and between their main areas of business are roles for communication and printing, packaging, distribution and products. No stock market, International Paper that listed in the Dow Jones NYSE (Stock Exchange the New York).

More information  II Part

Internacionalização empresas brasileiras