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CASE STUDIES INTERNATIONAL BUSINESS: BRAZILIAN COMPANIES

 

Brazilian Companies

MULTIBRAS
Created in May 1994, as a result of the merger and integration of Brastemp, Consul and Semer, companies of the group Brasmotor, the Multibrás SA Appliances became the largest industry in the white line in Latin America. Today is a subsidiary of Whirlpool Corporation, largest manufacturer of appliances worldwide, and represents Latin America.
The Multibrás is the only company that manufactures in Brazil, with the marks Brastemp and Consul, all products of white: refrigerators, freezers horizontal and vertical, stoves, laundry, ovens, microwaves and debuggers air. With the brand Brastemp also offers portable appliances such as: coffee and multiprocessor. He at international levels of quality and productivity, according to the demands of the global market.
The company employs today, about 6 thousand people in their units located in Sao Paulo, Rio Claro, interior of Sao Paulo; Joinville, in the state of Santa Catarina; Manaus in the state of Amazonas; La Tablada, in Argentina, and Santiago , in Chile.
In order to maximize the use of available resources in Brazil and Argentina to Multibrás SA Appliances owns the stock control of the Whirlpool Argentina SA, the market leader in white Argentine, with the brands Whirlpool and Eslabon of Luxury. It has, however, the stock control of the Whirlpool Chile.
Since 1995, all units are certified according to the international standard ISO 9000, certifying the quality of its products and services. In addition to the Brazilian market, the Multibrás meets the markets of 70 countries in five continents.

GERDAU
The Gerdau Group occupies the position of largest producer of long steel on the American continent, with steel plants distributed in Brazil, Argentina, Canada, Chile, United States and Uruguay. Today, reaches a total installed capacity of 14.4 million tonnes of steel a year.
The Gerdau Group maintains presence in the international market exporting long products and special common to all continents. Gerdau The products meet international standards of quality.
For the Gerdau Group, is an international, world-class, not just be present in a wide geography. We think as global player at all levels and present performance differential, which meet the most stringent quality standards.

AZALEIA
Footwear Azaléia and the largest company of footwear from Brazil. The design and comfort of footwear Azaléia you and the consumers of more than 70 countries. A philosophy of Footwear Azaléia reflects not only the attitude of his administration, but is this the way a company treats its employees, customers, suppliers, community and government.
The company also is showing the aggressive policy of internationalization of their footwear. So the Footwear Azaléia S / A was indicated by the industry to receive the trophy Featured Export INSERÇÃO INTERNATIONAL.
The company produces annually 45 million pairs, getting a gross turnover of $ 650 million and generating 14 thousand direct jobs and 3.5 thousand indirect. In recent years, it has undertaken a series of actions to put the brand Azaléia in several countries.
The success of the venture resulted in the installation of commercial offices in the United States, Peru, Chile and the Czech Republic and is currently in negotiations with the United Arab Emirates and Mexico. Today, the group Azaléia exports 20% of the total manufactured.

Odebrecht
Founded in 1944, the Organization Odebrecht operates in the areas of engineering and construction and Chemical and Petrochemical and has holdings in sectors of infrastructure and public services. There are more than 36 thousand members in countries in South America, North America, Africa and Europe. Brazil is the host country.
The unit ethical and cultural performance that is ensured by the practice of Business Technology Odebrecht, set of principles, concepts and criteria developed since 1944, year of the foundation of Construtora Norberto Odebrecht, a company that gave rise to the Organization.
Expertise International. In 1980, Odebrecht started his international performance, with the construction of the Hydro-Charcani V, in Peru, and the system of hydropower Colbún - Machicura in Chile. Over the decade of 80, expanded international role that the countries of Africa and Europe and other countries in South America

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