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Brazilian Companies
AMBEV
The AmBev is the largest beverage company in Latin America and the fifth largest
drinks company in the world. This position of leadership makes the Brazilian
product can compete with giants in the industry, generating foreign currency for
the country and recognition of excellence of national production.
AmBev, Companhia de Bebidas das Américas, was created in 1999 from the merger of
Brahma and Antarctica, the two largest Brazilian breweries.
When historical competitors unite in a single company, the immediate goal is the
consolidation of an organization with the inevitable goal of exceeding the
boundaries of the country and spread across the world marks
Brazil.
EMBRAER
Embraer is the fourth largest manufacturer of commercial aircraft in the
world, a position achieved thanks to the excellence of its products and the
high-end segment in aerospace. With over 30 years of experience in design,
manufacturing, marketing and after-sales, the company has already delivered some
5,500 aircraft, which are in operation in different parts of the world. Embraer
has a global base of customers and important partners of worldwide renown, which
results in a significant market share.
Embraer was the largest Brazilian exporter between the years of 1999 and 2001,
and was the second largest exporting company in the year 2002. Currently employs
over 12,161 employees (data from September 30, 2002), contributing to the
generation of more than 3,000 indirect jobs.
Founded in 1969 as a state company capital mix, it was privatized in 1994. His
current drivers hold 60% of the voting shares, distributed between Cia
In 1999, Embraer formalized a strategic alliance with a group formed by major
European aerospace companies - Dassault Aviation, EADS, Thales and Snecma, which
acquired 20% of the voting shares of the company. Alliances such facilitate
access to new technologies, and enhance the processes of manufacturing and
developing new markets for the products of the company.
Havaianas
It also seems that was the Zori, sandals Japan, the source of inspiration
for the creation of Havaianas sandals on June 14, 1962. But the national version
featured a spread: they were made of rubber. A natural product, 100% nationally
and that guarantee durable and comfortable shoes. Today, they are found
worldwide, and exported to the four corners of the planet.
In Plant Havaianas in Campina Grande (PB), are produced five pairs of Havaianas
sandals per second, which gives 105 million pairs in a year. Since its launch,
2.2 billion pairs of Havaianas sandals were manufactured and sold. Aligned the
feet in size 37, comes to nearly 50 rounds of circumference of the Earth. And
today comes to a conclusion: every three Brazilians, two on average consume a
pair of Havaianas per year.
Marcopolo
Founded in August 6, 1949, in the city of Caxias do Sul, Rio Grande do Sul,
Marcopolo SA It is a company devoted to the manufacture of "carrocerias" of
buses road, urban and micros.
Leaders in Brazil, Marcopolo is responsible for more than half of "carrocerias"
of buses produced in the country. The company has four units in the national
territory and also factories in Argentina, Colombia, Mexico, Portugal and
South
Africa, with exports to more than 60 countries, including, the
United States,
France, England, Germany, Spain, Portugal, Holland,
Mexico, Argentina and Saudi
Arabia.
In 2002, the Marcopolo completed 53 years of activities devoted to the
manufacture of buses. The consolidated results confirm the good performance of
the Company experienced in recent years. Despite the adversities, on the one
hand by the stagnation of the economy of major markets abroad, and another,
internally, by economic instability, mainly by expectations of the results of
the elections, the company exceeded the targets set by increasing local
production and also to the units abroad. Particularly in the
Middle East, is
highlighted as the most important supplier of this market.
NATURA
Natura was born in Brazil and bears the mark as proud and legitimate
expression of their origin, but their commitment is greater with the human
being, with the welfare and the individual and society, anywhere. So, go in
search of new crops, bringing his vision of the world, exchange experiences,
learn, create new roots and relations is part of its history.
It was to adapt to this new reality and prepare ground to be comprehensive,
designed to first be elected leader in Latin America. He today in all regions
and in more than 4,500 municipalities in Brazil.
In South America, is present in Argentina, Chile, Peru and Bolivia, but it will
not stop there, it already has plans in the market of Mexico and others, in
search following the consolidation of Natura as one of the strong leadership of
the Americas.
Hering
The Cia Hering is now the largest company of products from clothing of
Brazil. But his guidance, the focus of its business, always in tune with the
trends and requirements of the market, is now very different.
Adopting a philosophy advanced enterprise, focused on the exploitation of labor
and permanent upgrade of its industrial park, Cia.Hering gone through successive
steps in the process of growth, the days of arriving today with
brands and
products of prestige, and a leadership in its market segment.
Working in a segment that is constantly changing, adopted a new position in the
market, with the goal of building brands with values crucial to the consumer. In
an economy that every day becomes more open and internationalized, the very
profile business of the company has changed.
Before focusing mainly for the production, the company now employs its greatest
energy in the construction and management of three major brands, each targeted
to a specific segment of the market.
A company the size of Cia Hering, which has its products in all continents, is
based on a marketing strategy geared to serve the world market.
The Cia Hering has become known for its basic line, but now, the focus of the
company is aimed at products that offer better understanding of placement with
the consumer.
With the requirement for public increasingly targeted, the company started to
have a significant performance in various market niches. Currently, they are
produced more than 1,000 items, such as jeans, blouses, bermudas, shirts and
intimate pieces, with the labels Hering, PUC and dzarm.
EMBRACO "A World Leader Brazilian"
Founded in 1971, in order to meet the industry of Brazilian refrigerators,
so dependent on the import of compressors, the EMBRACO began producing in 1974
and that same decade became exporter, conquering markets in Latin America, the
United States and Canada.
In the 80 their products already arrived on all continents, thanks to a strong
sales and distribution structure, currently able to meet more than 70 countries.
Facing the globalization of the economy the company decided to take production
bases abroad and soon came to the world leadership, which today means a market
share of 25%.
The EMBRACO employs approximately 9 thousand people in the world and combines
the talent of their professional standing investment in technology,
consolidating itself as supplier of excellence.
The reliability and efficiency of its products are such that the brand EMBRACO
is increasingly the preferred of the major automakers world's largest
manufacturers of appliances and equipment for commercial refrigeration.
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