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Available only in: 
Summary of the cases analyzed: companies of
Spain,
Spanish companies in China, others cases.
Objectives: To know the corporate culture, organization and the
internationalization strategies of the main Spanish companies.
NOTE: It is important to note that this list is the summary presentation
of the company studied, in no case is the content of the particular case.
The average length of each particular case is 3 pages as shown in the
example. Moreover, this list is not all cases are analyzed in Spanish.
Remember also that you have cases in English, French and Portuguese.
Spanish Companies
- The group Mondragon MCC is today (nearly half a century after its
first foundation), both their sales and the number of workers, the first
corporation business Basque Country and the eighth of Spain. In the decade of
90, there was a dramatic increase in turnover, largely prompted by the strong
increase in internationalization. Currently, MCC has 23 industrial plants
Germany, Argentina, Brazil, China, France, India, Italy,
Morocco, Mexico,
Poland, Czech Republic, Romania and Thailand and it is expected to reach 60
plants in the year 2005. Have 7 subsidiaries in Brazil (Sao Paulo), China
(Beijing), India (New Delhi), Mexico (Mexico City), Russia (Moscow),
USA
(Washington) and Iran.
- The Spanish company Abengoa, was founded in Seville in 1941, is an
industrial and technology company that provides solutions for Sustainable
Development, the Information Society and Knowledge and Creation of
Infrastructures. The market capitalization of 625 million euros to date
31-12-01. The sales and EBITDA in 2001 of 1.379,9 and 157.5 million euros
respectively. It is present in 38 countries. It has 10,000 employees, 1250 of
them engineers. Look innovation as a source for sustained growth.
- The Inditex Group brings together nearly a hundred companies linked
to the various activities that make up the business of the design, manufacture
and distribution textiles. It is one of the largest groups of fashion. For 26
years opened its doors the first Zara store in La Coruna (Spain), in which the
Group started its activity in which its headquarters is located. Today's Group
stores can be found in places like the 5th Avenue New York, the Champs Elysees
in Paris, London Regent St. Or the commercial area of Shibuya in Tokyo. The
company prefers to establish its own branches to take better control, but in
certain markets, politically or culturally complicated or that present certain
risks, establish deductibles or agreements with local partners. The Inditex
Group is composed of nearly 27,000 professionals in 35 countries. Today has
1,470 properties in 44 countries in Europe,
America and Asia.
- Telefonica is the leading telecommunications operator in the
Spanish-speaking world and Portuguese. It is the first Spanish company by market
capitalization and one of the world's leading companies in the sector. Much of
its internationalization strategy focuses on America, in this part will analyze
this regional strategy.
- ENDESA is a leader in the Spanish-speaking countries, especially in
South America. Endesa is a leader in the electricity markets of Chile,
Argentina, Colombia and Brazil. It is also present in Venezuela, the Dominican
Republic and Central America. For the period 2000-2004, Endesa spent 3,000
million (half a billion pesetas) to maintain market share of 10% in Latin
America, and to go to the privatization of Mexico and Brazil.
- Mango is the second company exporting textile Spanish. It has 600 stores
MANGO / MNG in 68 countries. Its target young female, urban and modern. The
internationalization strategy is based on the franchise. Its turnover is 841
million euros, of which 68% are for export. About 5,000 people work. MANGO
builds its own logistics in a system that has become progressively. To develop a
truly comprehensive introduction, MANGO ceded inventories in warehouses to its
franchisees.
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